In recent years, Taobao not only launched “ 11.11 ”, “6.18” and other consumer carnival concepts, but also launched “5.10”Tmall “Chinese trend” festival, on this day, many Chinese local brands will get a lot of publicity and huge sales.
Recently, Tmall began to promote Chinese trend, in 2019. We have collected nine exquisite promotional illustrations, which I believe will interest you.
The rise of the “China trend” style, or the widespread concern of major traditional brands and media, has a lot to do with Li Ning, the domestic sports brand in the 2018 New York Fashion Week show. Li Ning, a “national product”, has also changed its stereotype in the hearts of young consumers and has become a high-quality representative of the “national tide.”
Regarding the concept of “China trend”, most people simply interpret it as a trend brand created by Chinese local designers & managers. Such as a group of domestic stars founded CLOT, NPC, Stayreal and other brands. The creation of these street fashions in China began around 2000. Although it has been developed for more than ten years and has the innate “star” aura, it is still a minority.
The real cause of domestic consumers to pay attention to and popularize the tide brand, from the niche to the public’s vision, from a variety show in 2017, will integrate and precipitate the “American trend” of hip-hop culture, street culture, such as Supreme , Off-white and other successful input into the country. As a result, the consumption of Tide brand has increased substantially in China in the past two years, and the strong demand has further promoted the new round of development of domestic trend industries.